We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Michael Hopkins

Head of Data Platforms, Google
Michael Hopkins

Michael Hopkins leads multiple data initiatives at Google, including a team of enterprise data analysts and a team of data and measurement product specialists. Michael has worked at the intersection of offline and online media since joining Arbitron Inc. (now Nielsen Audio) in 1999, where he worked on groundbreaking research that helped our industry better understand consumer adoption of online audio and video content. From 2003 to 2006, Michael worked at TNS Media Intelligence (now Kantar Media) on cross media competitive advertising data, with a focus on building new analytics tools for online media buyers and sellers. Michael joined DoubleClick’s publisher team in 2006 to launch DART Adapt, DoubleClick’s advanced advertising optimization solution and then helped build advanced data targeting platforms.  A native of the Detroit DMA®, Michael holds a BA in Communications from Michigan State University and currently lives in Brooklyn.

Michael's Articles, Blog Posts, Webinars and More

Why Your DMP Should be Your New Best Friend

Why Your DMP Should be Your New Best Friend

Find out why your DMP is critically important to marketing in a digital world. The options for building, buying and hosting and how this technology will drive results for you across all channels.