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Michael Komasinski

President, Merkle EMEA
Michael Komasinski

Michael Komasinski is the regional president of Merkle in Europe, the Middle East and Africa (EMEA). He leads a business of $250M+ in net revenue with 2,200 employees across 20 offices in seven markets. During his two years leading the EMEA business it has had double digit organic growth and is considered an industry leader in the core offerings of performance media, CRM, analytics, and marketing technology. The business became eConsultancy’s 11th largest digital agency in 2018 with the highest growth rate of any agency in the top 100. The EMEA agency has been recognized by The Drum, Campaign, Forrester, and partners like Adobe and Pega. Michael led the acquisition of several industry leading businesses including Aquila Insight, Divisadero, Oxyma, and Namics. He was recognized as one of Data IQ’s top 100 most influential people in data and is a regular panellist and speaker at industry and client events. Michael joined Merkle in 2015 as the Chief Operating Officer of Agency Services and moved to London in late 2016 to begin his transition into the regional leadership role.

Prior to Merkle, Michael held leadership roles at Razorfish, Schawk Retail Marketing, The Nielsen Company, and A.T. Kearney. He holds a BS from Vanderbilt University and an MBA from Indiana University's Kelley School of Business.

Michael's Articles, Blog Posts, Webinars and More

The unacceptable face of marketing: being irrelevant

Aviva, Google, Adobe and Merkle work out how to stay personal but keep the reach in a post-GDPR universe.

Razorfish, Omnicom Heavyweights Make The Leap To Merkle

The CRM agency snagged Razorfish COO Michael Komasinski to serve in a similar role within its digital agency services group, along with Gerry Bavaro, outgoing chief strategy officer for Omnicom’s Resolution Media, to serve as SVP of its enterprise solutions group.