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Michael McLaren

Global CEO, Merkle B2B
Michael McLaren

Michael is the CEO of Merkle B2B and leads the global advancement of our fast-growing B2B practice. Bringing together five specialist B2B agencies, Merkle B2B delivers clients fully integrated, end-to-end B2B solutions. Michael brings proven international experience to his role serving these increasingly digital, data-driven, and customer-focused B2B marketers.

Michael is a successful, proven, and dynamic business leader who has held a variety of global executive roles in the US, Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications; working with key global clients, including IBM, Microsoft, Intel, and Cisco.

Michael joined Merkle from McCann Worldgroup, where he held several key executive roles spanning his 15-year tenure, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally, as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.

Michael holds a bachelor’s degree in business and an MBA from the Australian Graduate School of Management.

Michael's Articles, Blog Posts, Webinars and More

Articles We suggest...

Media Attribution, AIOps Spark New Brand Interest

Brands were researching “media attribution” this week — a hot topic for growth marketers, according to Bombora Company Surge. It’s the process of identifying a set of user actions that contribute to a desired outcome, and then assigning a value to each event.
Articles We suggest...

Media Attribution, AIOps Spark New Brand Interest

Brands were researching “media attribution” this week — a hot topic for growth marketers, according to Bombora Company Surge. It’s the process of identifying a set of user actions that contribute to a desired outcome, and then assigning a value to each event.
Articles We suggest...

Ad Execs Turn Their Focus To 'Content,' 'ROI'

"Content marketing" and "marketing ROI" were among the most-consumed topics by brand-side marketers in the last week, according to Bombora Company Surge. For most companies, driving leads (or sales transactions in B2C) and brand awareness are a top business priority.
Articles We suggest...

Marketers Are Studying Brand Safety, Chatbots

By now we know that many of the changes brought forth by the pandemic such as digital self-service, social commerce and so on will be permanent. The elimination of in-person activities places more emphasis on digital transformation.