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Michael McLaren

CEO, Merkle B2B Group
Michael McLaren

Michael leads the global growth and advancement of two of Merkle’s fastest-growing industry practices, High-Tech and B-to-B. He brings proven international experience to his role serving these increasingly digital and customer-focused business sectors. Michael is responsible for overseeing the design and delivery of world-class integrated marketing solutions that meet the unique needs of Merkle’s high-tech client base. In addition, he is charged with the aggregation of capabilities across Merkle’s full breadth of people-based marketing solutions to develop go-to-market strategies that serve the distinct requirements of B-to-B marketers across industries.

Michael is a successful, proven, and dynamic business leader who has held a variety of global executive roles in the U.S., Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications; working with key global clients, including IBM, Microsoft, Intel, and Cisco.

Michael joined Merkle from McCann Worldgroup, where he held several key executive roles spanning his 15-year tenure, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.

Michael holds a bachelor’s degree in business and an MBA from the Australian Graduate School of Management. 

Michael's Articles, Blog Posts, Webinars and More

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Marketer Interest In 'Ad Blocking' Surges, 'Ad Viewability' Too

In May, when we began analyzing brand and advertiser intent data, and observed significant surges in interest around terms related to "brand safety" and a decrease in intent around "account-based marketing." The data reflected many of the concerns our clients were expressing at the time — about two months int
Topics: B2B