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Michael McLaren

Global B2B Lead
Michael McLaren

Michael is the CEO of Merkle B2B and leads the global advancement of our fast-growing B2B practice. Bringing together five specialist B2B agencies, Merkle B2B delivers clients fully integrated, end-to-end B2B solutions. Michael brings proven international experience to his role serving these increasingly digital, data-driven, and customer-focused B2B marketers.

Michael is a successful, proven, and dynamic business leader who has held a variety of global executive roles in the US, Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications; working with key global clients, including IBM, Microsoft, Intel, and Cisco.

Michael joined Merkle from McCann Worldgroup, where he held several key executive roles spanning his 15-year tenure, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally, as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.

Michael holds a bachelor’s degree in business and an MBA from the Australian Graduate School of Management.

Michael's Articles, Blog Posts, Webinars and More

Articles We suggest...

Interest In 'Marketing Reporting' Soars

In this week's column, Michael McLaren reports how data suggests that marketer and agencies interest in “web copy,” “web content,” “target audience” and “audience segmentation” continues to hold strong among both brands and agencies alike.
Articles We suggest...

Interest In Website 'Design,' 'Builders' Surges

With digital brand engagement taking off at unprecedented speed and scale, it’s understandable that marketers are investigating how to optimize their web experience to match customers’ rising expectations.