We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Michael McLaren

Global B2B Lead - Merkle / CXM
Michael McLaren

Michael is the CEO of Merkle B2B and leads the global advancement of our fast-growing B2B practice. Bringing together five specialist B2B agencies, Merkle B2B delivers clients fully integrated, end-to-end B2B solutions. Michael brings proven international experience to his role serving these increasingly digital, data-driven, and customer-focused B2B marketers.

Michael is a successful, proven, and dynamic business leader who has held a variety of global executive roles in the US, Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications; working with key global clients, including IBM, Microsoft, Intel, and Cisco.

Michael joined Merkle from McCann Worldgroup, where he held several key executive roles spanning his 15-year tenure, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally, as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.

Michael holds a bachelor’s degree in business and an MBA from the Australian Graduate School of Management.

Michael's Articles, Blog Posts, Webinars and More

Articles We suggest...

'Local Marketing' Surges, 'Content Marketing' Erodes

This week we’ll look at how terms that were trending in late June are faring today. By June, most U.S. states had reopened. Black Lives Matters protests were growing worldwide, and retail sales grew more than expected.
Topics: B2B
Articles We suggest...

'Brand Building,' 'Customer Communications' Ascend, So Does 'Spam'

After a relatively tumultuous summer, we’re seeing a slow comeback for advertisers as the drop in ad spending brought on by the pandemic is starting to shrink. Looking at long-term trends, we’re noticing interest in “brand building strategy” and “customer communications” on the rise among brands.
Topics: B2B