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Michael McLaren

Global B2B Lead - Merkle / CXM
Michael McLaren

Michael is the CEO of Merkle B2B and leads the global advancement of our fast-growing B2B practice. Bringing together five specialist B2B agencies, Merkle B2B delivers clients fully integrated, end-to-end B2B solutions. Michael brings proven international experience to his role serving these increasingly digital, data-driven, and customer-focused B2B marketers.

Michael is a successful, proven, and dynamic business leader who has held a variety of global executive roles in the US, Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications; working with key global clients, including IBM, Microsoft, Intel, and Cisco.

Michael joined Merkle from McCann Worldgroup, where he held several key executive roles spanning his 15-year tenure, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally, as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.

Michael holds a bachelor’s degree in business and an MBA from the Australian Graduate School of Management.

Michael's Articles, Blog Posts, Webinars and More

Articles We suggest...

Brand Intent Data Shows Interest in Blogging Rising

In this week's MediaPost column, Michael McLaren discusses how "blogging” has been on the rise since early January as more people turn to the web to conduct in-depth research before investing in products and services.
Topics: B2B
Articles We suggest...

'Internet Marketing' Rises, 'Direct Marketing' Slides

In this week's column, Michael discuss inbound and outbound marketing strategies, examine how marketers and agencies are at odds over “direct marketing” and how brands can avoid missing out on the opportunities of an “offline” world.
Articles We suggest...

'Online Video,' 'Conversion Funnel' Soar

As brands and agencies begin to enter the holiday season, advertising competitiveness will not wane although the U.S. is two weeks post-election. “Online video marketing” saw a dramatic uptick in intent among brands and agencies last week.
Topics: B2B