Michael is the CEO of Merkle B2B and leads the global advancement of our fast-growing B2B practice. Bringing together five specialist B2B agencies, Merkle B2B delivers clients fully integrated, end-to-end B2B solutions. Michael brings proven international experience to his role serving these increasingly digital, data-driven, and customer-focused B2B marketers.
Michael is a successful, proven, and dynamic business leader who has held a variety of global executive roles in the US, Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications; working with key global clients, including IBM, Microsoft, Intel, and Cisco.
Michael joined Merkle from McCann Worldgroup, where he held several key executive roles spanning his 15-year tenure, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally, as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.
Michael holds a bachelor’s degree in business and an MBA from the Australian Graduate School of Management.
Michael's Articles, Blog Posts, Webinars and More
Brands Focusing On 'Social Activation,' Agencies On 'Brand Ambassadors'
In this week's column, Michael discusses how a brand ambassador program can be important in shaping brand perception.
Post-Election Signals: 'DoubleClick Search,' 'Yammer,' 'Telephone Consumer Protection Act'
Last week’s column looked at cognitive computing, analytics, and brand protection. This week, we’ll look at how select marketing channels are faring with brand marketers and how the past year has put a premium on collaboration tools.
Topics:
B2B
Interest Spikes For 'Cognitive Computing,' 'Customer Advisory Board,' 'Brand Protection'
Not long ago, artificial intelligence, predictive analytics and chatbots were little more than science-fiction pipe dreams. Today, these innovative digital marketing trends are many business leaders’ top priorities.
Topics:
B2B
'Online Video,' 'Conversion Funnel' Soar
As brands and agencies begin to enter the holiday season, advertising competitiveness will not wane although the U.S. is two weeks post-election. “Online video marketing” saw a dramatic uptick in intent among brands and agencies last week.
Topics:
B2B
'Amplified Intelligence' Accelerates: 'Copy,' Too
We have watched businesses accelerate their digital transformation efforts by nearly five years in response to the pandemic, and seen new digital-engagement approaches evolve in the span of months.
Topics:
B2B
Lead-To-Account Matching, Predictive Lead Scoring Both Spike
In the last week, we saw increased intent among brands for “lead-to-account matching.” As brands work to close out the year, they’re likely facing internal pressure to close active pipelines.
Topics:
B2B
On Eve Of Election, Brand Interest Increases For 'Social Media'
Last week we looked at customer loyalty, acquisition costs, and in-app advertising. Now, less than a week from the U.S. election, we’ll review some interesting inflection points in intent data.
Topics:
B2B
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Performance Media & Digital Advertising
Merkle B2B: Creating the Ultimate B2B Experience
Join Merkle B2B, featuring B2B International and gyro, to learn how to create the ultimate B2B Experience through four key "superpowers".
Topics:
B2B
Topics:
B2B
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Promotions & Customer Loyalty Solutions
'Local Marketing' Surges, 'Content Marketing' Erodes
This week we’ll look at how terms that were trending in late June are faring today. By June, most U.S. states had reopened. Black Lives Matters protests were growing worldwide, and retail sales grew more than expected.
Topics:
B2B
Brands Seek New Ways To Stand Out: 'Roadblocking,' 'Lead Generation Consulting' Spike
We’re in the final month of a contentious presidential election cycle while still reconciling with an unpredictable global pandemic. Marketers know and feel these pressures, as displayed by this week’s data.
Topics:
B2B
Brands Seek Safety In Pay-Per-Click, Social Media Marketing Declines Sharply
Since late August, brands have shown a sharp increase in intent for “pay-per-click,” or PPC advertising. PPC advertising is an attractive option for advertisers looking for clear measurability and the ability to pay only if and when someone engages with their ads.
Topics:
B2B
B2B Marketers Must Take Personalization Further Than Their B2C Peers
As more customer engagements move away from in-person contact to digital channels and virtual environments, the trends that were already driving the need for personalization in B2B marketing have dramatically accelerated.
Topics:
B2B
