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Michael McLaren

Global CEO, Merkle B2B
Michael McLaren

Michael is the CEO of Merkle B2B and leads the global advancement of our fast-growing B2B practice. Bringing together five specialist B2B agencies, Merkle B2B delivers clients fully integrated, end-to-end B2B solutions. Michael brings proven international experience to his role serving these increasingly digital, data-driven, and customer-focused B2B marketers.

Michael is a successful, proven, and dynamic business leader who has held a variety of global executive roles in the US, Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications; working with key global clients, including IBM, Microsoft, Intel, and Cisco.

Michael joined Merkle from McCann Worldgroup, where he held several key executive roles spanning his 15-year tenure, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally, as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.

Michael holds a bachelor’s degree in business and an MBA from the Australian Graduate School of Management.

Michael's Articles, Blog Posts, Webinars and More

Articles We suggest...

'Brand Building,' 'Customer Communications' Ascend, So Does 'Spam'

After a relatively tumultuous summer, we’re seeing a slow comeback for advertisers as the drop in ad spending brought on by the pandemic is starting to shrink. Looking at long-term trends, we’re noticing interest in “brand building strategy” and “customer communications” on the rise among brands.
Topics: B2B
Articles We suggest...

'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too

As companies contend with how to survive in today’s completely new landscape, lead management should rank high on the list for both agencies and brands. It comes as no surprise that the digital world has been a lifeline for sales teams during the COVID-19 pandemic.
Topics: B2B
Articles We suggest...

Marketer Interest In 'Ad Blocking' Surges, 'Ad Viewability' Too

In May, when we began analyzing brand and advertiser intent data, and observed significant surges in interest around terms related to "brand safety" and a decrease in intent around "account-based marketing." The data reflected many of the concerns our clients were expressing at the time — about two months int
Topics: B2B
Articles We suggest...

Brands Are Looking Into AI, Deep Learning, And -- Yes -- Outdoor Advertising

If the past four months have shown us anything, it’s that the unprecedented impact of COVID-19 on our economy has left brands and advertisers working to reconcile two paradoxical urgencies: now is the time to introduce new technologies to accelerate digital transformation, but now is not the time to make big
Topics: B2B
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