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Michela Baxter

Sr. Director, Loyalty

A former client, Michela joined the strategy team at HelloWorld, A Merkle Company in 2012 and consults with clients on best practices, strategic design, and program optimization for HelloWorld's loyalty programs. She’s our go-to loyalty guru and self-proclaimed resident expert on gamification. Prior to HelloWorld, her career in marketing and sales centered on developing integrated retail and consumer programs for some of the world’s best brands: Scotts Miracle-Gro, Target, illycaffe, and LVMH. She holds an MBA from The Darden Graduate School of Business at The University of Virginia and a bachelor's degree in marketing from American University. After hours, you’ll find her obsessively documenting her travels near and far on Instagram under the alias of @BatteredSuitcase.

Michela's Articles, Blog Posts, Webinars and More

2019 Loyalty Barometer Report Webinar

Due to the quickly-evolving landscape of loyalty marketing, we have published our second annual Loyalty Barometer report to keep marketers ahead of the curve. The report delves into consumer expectations of rewards and loyalty initiatives, including preferred ways to earn and redeem, personalization and recognition, driving emotional loyalty, and more.