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Michela Baxter

Sr. Director, Loyalty

A former client, Michela joined the strategy team at Merkle in 2012 and consults with clients on best practices, strategic design, and program optimization for Merkle's loyalty programs. She’s our go-to loyalty guru and self-proclaimed resident expert on gamification. Prior to Merkle, her career in marketing and sales centered on developing integrated retail and consumer programs for some of the world’s best brands: Scotts Miracle-Gro, Target, illycaffe, and LVMH. She holds an MBA from The Darden Graduate School of Business at The University of Virginia and a bachelor's degree in marketing from American University. After hours, you’ll find her obsessively documenting her travels near and far on Instagram under the alias of @BatteredSuitcase.