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Michela Baxter

Sr. Director, Strategy & Insights, Merkle Promotion & Loyalty Solutions

A former client, Michela joined the strategy team at Merkle in 2012 and consults with clients on best practices, strategic design, and program optimization for Merkle's loyalty programs. She’s our go-to for clients that want to push their thinking on consumer engagement forward and create new paths to loyalty.

Prior to Merkle, her career in marketing and sales centered on developing integrated retail and consumer programs for some of the world’s best brands: Scotts Miracle-Gro, Target, illycaffe, and LVMH.

She holds an MBA from The Darden Graduate School of Business at The University of Virginia and a bachelor's degree in marketing from American University.

Michela's Articles, Blog Posts, Webinars and More

Articles We suggest...

B2B Marketers Should Borrow These Three B2C Approaches

If you’re a B2B marketer who relies on traditional demand generation approaches, you are falling behind competitors who are adopting successful CX-based marketing solutions used by B2C marketers to acquire, engage, and retain customers.
Blog We suggest...

How Merkle’s Human Loyalty® Maturity Assessment Can Help Marketers

With only 44% of consumers having remained loyal to their favorite brands during the pandemic, it’s more important than ever to assess how your loyalty program is providing a competitive advantage against loyalty leaders and consumer expectations.
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