Michele Elrod joined Regions in 1984 and provides strategic marketing direction and management as the Head of Marketing for Regions, a regional bank that operates throughout the South, Midwest and Texas and is headquartered in Birmingham, Ala. She serves as a Board Member on MOMENTUM Women’s Leadership of Birmingham, the University of Alabama - Communication and Information Sciences College, and the Marketing and Sales Advisory Board to the UAB Collat School of Business. Michele is an active speaker in the field on topics such as: Social Media and Marketing to the “New Consumer,” The Use of Big Data and the Changing Roles of Marketing, The Adaptive Customer Enterprise-Integrating Sales and Marketing to Drive Sales Growth, Mentoring Women and Marketing and AI.
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Regions' Customer-Centric Journey
Hear about Regions’ journey toward customer-centric transformation as Michele Elrod explains their process, successes, and challenges along the way.