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Michelle Alfano

Michelle Alfano is Director, Display Management at Merkle | RKG.

Michelle's Articles, Blog Posts, Webinars and More

Facebook Product Ads Are NOT PLAs, and Other Things You Should Know About the New Dynamic Facebook Ad Format

Facebook announced this week that advertisers are now able to load product feeds directly into Business Manager for dynamic ad creative. In terms of how this new ad format can help advertisers, there are a couple of key advantages to be aware of.
3 Holiday Tips for Display Campaigns

Video: 3 Holiday Tips for Display Campaigns

Learn the most important tactics for getting your display campaigns ready for the holiday season in this video from RKG's Director of Display Management, Michelle Alfano.