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Michelle Braun

Client Strategy
Michelle Braun

Michelle's Articles, Blog Posts, Webinars and More

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Email Engagement: How to Avoid Reactivation

There are many point of views and strategies on reactivating inactive email addresses. After all, it’s cheaper to retain customers than acquire new ones, and the same goes with your list. While win-back reactivation tactics can be effective in re-engaging, they don’t come without risk. So, what is the best strategy?