With more than two decades of leadership roles in digital and media, Mike Zell has helped some of the world’s most recognizable brands bring their consumer experiences to life across digital and television media. Mike’s career spans both the agency media business, to data & analytics start-ups, to now helping clients build centralized analytics functions and extracting value from their data investments.
Zell cultivates strategic initiatives that allows Fortune 1000 clients to leverage emerging and established best-of-breed technology investments.
Focused primarily on data and analytics, Zell has worked to evolve companies across retail, automotive, financial, technology, and healthcare verticals. Prior to Merkle, Zell held leadership roles in the digital media and site optimization practices at Razorfish, and also worked with data start-ups.
When he’s not working, Mike can be found biking, skiing, and hiking with in the rainy Pacific Northwest. He holds a BA in Economics and an MBA from the University of Washington.