Nada Tramonte is an Associate Manager in Search Engine Marketing at Merkle, based out of Arlington, VA. Nada is responsible for developing clear, long-term client strategies and ensuring excellence in executing data-driven tactics to achieve client goals at a global scale. Nada has four years of digital marketing experience, with expertise in paid search, a variety of search execution platforms, and global strategy. Nada’s has worked in both daily account management and leadership roles on large scale global businesses. Nada has effectively managed e-commerce, lead generation, and branding/awareness campaigns within the B2B, health, home furnishings, and retail verticals. Nada graduated from UVa’s McIntire School of Commerce in 2015 with a Bachelor's degree in Commerce, concentrating in Information Technology, Marketing, and Business Analytics.