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Natalie Costa

Senior Account Manager, Merkle | IMPAQT

Natalie's Articles, Blog Posts, Webinars and More

To Geo-Target or Not to Geo-Target

There are pros and cons when it comes to a geo-targeted campaign structure, and many considerations to identify what is right for your brand. Some clients require geo-level campaigns for reporting purposes, but there are strategies to achieve the same level of data insights without the task of creating and managing numerous duplicate campaigns based on geography.