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Nicholas Illobre

Vice President, Head of M1 Product Strategy
Nick Illobre

Nick Illobre holds responsibilities for developing and driving the product strategy for M1, the new proprietary product for audience planning and development for the Dentsu Aegis Network. He focuses on ensuring the product is an industry-leading platform that leverage the latest technology innovations and processes, allowing everyone within the Dentsu Aegis Network to deliver on the promise of addressable marketing driving effective business and marketing outcomes.  

Before joining the Product and Data Team, Nick was involved with all levels of program and technology development for media and paid social, including strategy, partnerships, and execution, with a focus on key media owner relationships. He worked with all clients in the digital media portfolio and has worked on strategic tracking and optimization initiatives for companies in a wide variety of industries including Retail, Media, Financial Services, and Insurance.  He is also deeply committed to training and educating clients and teams within Dentsu Aegis in digital media and the foundational components of People-based Marketing.

Nick has over 10 years of experience working in media and ad-tech and has extensive experience training all levels of expertise in the digital ecosystem. Prior to Merkle, Nick was Vice President of Solutions Applications at LiveTechnology, Inc. where he led solution scoping and implementation teams that worked with Fortune 500 clients on enterprise application development, cross-channel creative versioning, and systems integration. Nick holds a BA in American Political Thought from New York University.

Nicholas's Articles, Blog Posts, Webinars and More


The M1™ Platform

What if you could improve return on ad spend by 20%? Or, what if you could decrease targeting waste by 25%? Join us for this complimentary webinar as we discuss how to capitalize on the increasing scale of addressable media opportunities and the industry-wide desire for better accountability of media reach and performance.