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Nick McCarthy

Senior Vice President, Data Solutions, EMEA

Nick is Senior Vice President of Merkle’s Data Solution in EMEA and CDO for M1. He is responsible for the creation and commercialisation of Merkle’s data products and partnerships in the region.

With expertise in strategy, sales and delivery of data driven solutions across digital, direct and TV media and marketing. He has held senior leadership roles leading innovating capabilities in service organisations (Experian, Acxiom, Signal, Sky IQ), client side (Sky) and as a media owner (Sky Media).

He has a diverse and extensive client experience with successful blue chip businesses across the Media, FMCG, Gaming, Retail and Financial Services sectors working throughout EMEA, Asia and North America. 

Nick's Articles, Blog Posts, Webinars and More

Marketers must ditch ego to connect with customers

At a time when expectations of brand experiences are at an all-time high, how can marketers build the right kind of relationship to deliver the experience the consumer wants, with the limited data they are given?
 

Life Beyond Brand: Why Marketers Need to Overcome Their Ego to Connect with Consumers

Today’s consumer is hyper-connected yet increasingly wary of sharing their data with brands.

At a time when expectations of brand experiences are at an all-time high, how can marketers deliver the experience the consumer wants, with the limited data they are given?