Nimish is a seasoned digital marketing and business professional. He’s spent over 20 years in the marketing and technology fields, with expertise in the following digital disciplines: online marketing (display, search, mobile, social, email), digital product design, and site development. Industry-wise, he has worked in financial services, travel, sports, and e-commerce/retail across brands such as Starwood Hotels, Capital One, The Hartford Group, Travelers, and American Express. Nimish has also conducted business development work on Ford, Perkins Restaurants, Ensemble Travel, and Feld Entertainment.
Prior to joining Merkle as a Senior Account Director, Nimish founded ReserveBar.com, a gifting e-commerce site for top-shelf spirits, fine wine, and premium champagne. He oversaw marketing and communication (SEM, email, affiliate), website design and development, brand identity, packaging design, and distribution (retailer) development. Previous to his entrepreneurial ventures, he was the Director for Community Tennis, Advanced Media Group at the United States Tennis Association (USTA). In this role, he supported all community tennis departments and programs with strategic planning and operational execution in digital marketing. Nimish has also held positions at: Razorfish, American Express, and A.T. Kearney.
Nimish holds a degree in Economics/Demography from the University of California, Berkeley and an MBA from The Wharton School at The University of Pennsylvania.