Olympia has been with Merkle since 2014, and holds the position of Associate Director of Analytics. Olympia has extensive experience with marketing analytics across both consumer and HCP campaigns. During her tenure with Merkle, she has worked with a variety of clients, across a number of different therapeutic areas and a number of brands at different stages of their product lifecycle. Her experience includes work leading accounts focused on Diabetes, Oncology, Multiple Sclerosis, and Dermatology. Her clients have grown to depend on her cross therapeutic insight, and unique perspective leveraging analytics to develop actionable (and measurable) strategy. She is a contributor to Merkle’s Health Thought Leadership panel, and sought after across teams for her perspective and insight. Prior to joining Merkle, OIympia had roles at Digitas Health and Saatchi Health, where she focused on digital marketing analytics in areas of Women’s Health, Arthritis, Multiple Sclerosis, COPD, and others.
Olympia holds an MBA in Marketing from Baruch College, City University of New York.
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How to Segment and Target HCPs by Phase
In recent years, marketers have shifted their health care professional (HCP) marketing strategy from a "market aggregation" approach, which essentially treats everyone the same way, to a more targeted approach.