Patricia has over 18 years of digital analytics, online marketing, testing and optimization experience. She specializes in improving clients’ marketing effectiveness and return on investment utilizing digital analytics to plan, develop and implement online marketing campaigns as well as testing plans. In addition, she excels at examining industry trends and organizational dynamics for clients that result in meaningful analysis and plans that leverage strategy and translate into actionable and measurable tactics that impact results.
Patricia's Articles, Blog Posts, Webinars and More
How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns
As marketers, we have no shortage of data, but we might lack a strategy to leverage that data. As the holidays are quickly approaching, it is the perfect time to implement a test and learn strategy for your email campaigns.
Talking Personalization, Part 8: Insurance
In part eight of the Talking Personalization series, we discuss the insurance and wealth management industry with Aaron Tellier, SVP, General Manager - Insurance Wealth Management at Merkle.
Talking Personalization, Part 7: High Tech
Talking Personalization Part 6: Health Marketing
Talking Personalization, Part 5: Financial Services
Talking Personalization, Part 4: Technology
Three Tenets of Digital Transformation
Talking Personalization, Part 3: Analytics
Talking Personalization, Part 2: Digital Experience
Talking Personalization, Part 1: Business Transformation
