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Patricia Kendall

Director, Testing and Optimization
Patricia Kendall

Patricia has over 18 years of digital analytics, online marketing, testing and optimization experience. She specializes in improving clients’ marketing effectiveness and return on investment utilizing digital analytics to plan, develop and implement online marketing campaigns as well as testing plans. In addition, she excels at examining industry trends and organizational dynamics for clients that result in meaningful analysis and plans that leverage strategy and translate into actionable and measurable tactics that impact results.

Patricia's Articles, Blog Posts, Webinars and More

How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns

As marketers, we have no shortage of data, but we might lack a strategy to leverage that data. As the holidays are quickly approaching, it is the perfect time to implement a test and learn strategy for your email campaigns.

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Talking personalization

Talking Personalization, Part 8: Insurance

In part eight of the Talking Personalization series, we discuss the insurance and wealth management industry with Aaron Tellier, SVP, General Manager - Insurance Wealth Management at Merkle.

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Talking Personalization, Part 7: High Tech

Authored by: Patricia Kendall, Jennifer Wolf, Michael McLaren |
Published on: Jan 23, 2019
In part seven of the Talking Personalization Series, we discuss how the industry is working to deliver more personalized experiences in our discussion with Michael McLaren EVP, High Tech Vertical Lead at Merkle.
Topics: Personalization
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Talking Personalization, Part 4: Technology

Authored by: Patricia Kendall, Jennifer Wolf, Matthew Mobley |
Published on: Oct 16, 2018
In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.
Topics: Data and Analytics
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Three Tenets of Digital Transformation

Authored by: Patricia Kendall |
Published on: Aug 28, 2018
Being successful at delivering personalized experiences requires more than just setting up technology and building out your capabilities. It requires digital transformation, something that can easily be hampered by non-technical considerations including funding, strategy, and shared goals
Topics: Personalization
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