Patricia has over 18 years of digital analytics, online marketing, testing and optimization experience. She specializes in improving clients’ marketing effectiveness and return on investment utilizing digital analytics to plan, develop and implement online marketing campaigns as well as testing plans. In addition, she excels at examining industry trends and organizational dynamics for clients that result in meaningful analysis and plans that leverage strategy and translate into actionable and measurable tactics that impact results.
Patricia's Articles, Blog Posts, Webinars and More
Talking Personalization, Part 7: High Tech
In part seven of the Talking Personalization Series, we discuss how the industry is working to deliver more personalized experiences in our discussion with Michael McLaren EVP, High Tech Vertical Lead at Merkle.
Topics:
Personalization
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Talking Personalization Part 6: Health Marketing
Our sixth discussion in this series is with David Magrini, Senior Vice President, General Manager at Merkle Health, serving brands across pharma, health insurance, hospital systems, and wellness.
Topics:
Personalization
Talking Personalization, Part 5: Financial Services
In this series, we’ve interviewed technical, creative, data, and process experts at Merkle to gain insight into how organizations are creating more personalized experiences.
Topics:
Personalization
Talking Personalization, Part 4: Technology
In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.
Topics:
Data and Analytics
Three Tenets of Digital Transformation
Being successful at delivering personalized experiences requires more than just setting up technology and building out your capabilities. It requires digital transformation, something that can easily be hampered by non-technical considerations including funding, strategy, and shared goals
Topics:
Personalization
Talking Personalization, Part 3: Analytics
We sit down with Alex Yoder, EVP, Analytics at Merkle to focus on the critical role that data plays in the ability to deliver personalization.
Topics:
Personalization
Talking Personalization, Part 2: Digital Experience
In our last post we focused on organizational readiness to delivering personalized experiences. Many organizations are realizing that personalization should be a strategy and not simply a marketing tactic.
Topics:
Personalization
Talking Personalization, Part 1: Business Transformation
People interpret personalization in various ways. At Merkle, we think about personalization as an ongoing exchange, not just a one-time project.
Topics:
Personalization
