Patricia has over 18 years of digital analytics, online marketing, testing and optimization experience. She specializes in improving clients’ marketing effectiveness and return on investment utilizing digital analytics to plan, develop and implement online marketing campaigns as well as testing plans. In addition, she excels at examining industry trends and organizational dynamics for clients that result in meaningful analysis and plans that leverage strategy and translate into actionable and measurable tactics that impact results.
Patricia's Articles, Blog Posts, Webinars and More
Talking Personalization Part 6: Health Marketing
Our sixth discussion in this series is with David Magrini, Senior Vice President, General Manager at Merkle Health, serving brands across pharma, health insurance, hospital systems, and wellness.
Talking Personalization, Part 5: Financial Services
In this series, we’ve interviewed technical, creative, data, and process experts at Merkle to gain insight into how organizations are creating more personalized experiences. This interview offers an industry-specific view of what is happening in the financial services industry as it relates to personalization with Paul Evers, EVP.
Talking Personalization, Part 4: Technology
Three Tenets of Digital Transformation
Talking Personalization, Part 3: Analytics
Talking Personalization, Part 2: Digital Experience
Talking Personalization, Part 1: Business Transformation
