Patrick leads Merkle’s Retail and Consumer Goods practice. As a seasoned executive with more than 20 years of Digital and CRM agency experience, he has oversight of Merkle’s client relationships, delivery of world-class services, and new business development strategies for Merkle’s largest industry practice which includes brands like Target, Nestle, Under Armour, and L'Oréal. As a member of Merkle’s senior management team, he most recently held the position of Chief Digital Officer where he developed and oversaw the operations of the company’s digital media practice.
Prior to Merkle, Patrick spent 12 years at Razorfish. As SVP and GM Media, Patrick was responsible for leading Razorfish’s Media practice - including paid media, search, social media, emerging media, and ad operations. Patrick joined Razorfish in 2000 as an Account Director and held a variety of different roles as the agency grew from an internet start-up into one of the most dominant digital agencies. In 2007, after serving on the management team of the New York office, Patrick moved to Chicago to become General Manager of the Digital Marketing and Media Group.
Patrick holds an M.B.A. from the Darden School of Business at the University of Virginia and a Bachelor of Commerce from McGill University.
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A smart approach to balancing data-driven marketing and user privacy
Digital media agency Merkle is on the front lines of the shifting online privacy landscape. Merkle’s Patrick Hounsell offers tips on how to be a responsible — and more effective — digital marketer.