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Patrick Hounsell

Executive Vice President, Media Services
Patrick Hounsell

Patrick leads Merkle’s Retail and Consumer Goods practice. As a seasoned executive with more than 20 years of Digital and CRM agency experience, he has oversight of Merkle’s client relationships, delivery of world-class services, and new business development strategies for Merkle’s largest industry practice which includes brands like Target, Nestle, Under Armour, and L'Oréal. As a member of Merkle’s senior management team, he most recently held the position of Chief Digital Officer where he developed and oversaw the operations of the company’s digital media practice.

Prior to Merkle, Patrick spent 12 years at Razorfish. As SVP and GM Media, Patrick was responsible for leading Razorfish’s Media practice - including paid media, search, social media, emerging media, and ad operations. Patrick joined Razorfish in 2000 as an Account Director and held a variety of different roles as the agency grew from an internet start-up into one of the most dominant digital agencies. In 2007, after serving on the management team of the New York office, Patrick moved to Chicago to become General Manager of the Digital Marketing and Media Group.

Patrick holds an M.B.A. from the Darden School of Business at the University of Virginia and a Bachelor of Commerce from McGill University.

Patrick's Articles, Blog Posts, Webinars and More

Shoppers Have Choices, Are They Choosing You?

Creating differentiated experiences this holiday season

Where Did All The Marketers Go?

Data-driven thinking is supposed to make the marketing better. It’s about using data to better understand, target and engage current and potential customers. But by streamlining metrics, taking advantage of segmentation, delivering clear messaging and thinking big, marketers can put the marketing back into their data-driven marketing playbooks.