Paul is a global data planning specialist with over 20 years of combined data management and analytical experience. His extensive background in data compliance, data hygiene and data planning encompasses worldwide customer relationship marketing (CRM), and customer acquisition campaigns. Based in Merkle’s London office, Paul is responsible for the client data strategy across multiple brands and across a wide range of vertical sectors. Within Merkle’s Data Solutions Group, he is focused on delivering solutions that solve complex customer marketing challenges and increase competitive advantage.
Prior to his role at Merkle, Paul has held management and data analytical positions at agencies such as Rapp Media and at database information companies such as Prospect Swetenhams and Experian.
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