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Paul Evers

Executive Vice President & GM, Financial Services
Paul Evers

Paul is a Senior Vice President and the General Manager for Merkle’s financial services vertical. In this capacity, Paul is responsible for leading clients in the role of account executive for the integrated delivery of all Merkle services and the attainment of the client’s business goals.

Paul has more than 20 years of both client and agency experience in delivery of integrated marketing program strategies through analytic, data, and technology enablement. Paul began his career with eight years in consulting at both Ernst and Young and Diamond Management and Technology Consulting. Paul then spent five years on the client side, leading digital marketing and analytics for Cendant and Wyndham Hotel Group.

Prior to Merkle, Paul held multiple leadership positions at Rosetta, starting in their consulting and strategic services practice and then leading their relationship marketing services group. In this capacity, Paul managed CRM and had direct responsibility for the design and deployment of consumer-led marketing programs for strategic accounts across verticals.

Paul completed his MBA at MIT’s Sloan School of Management.

Paul's Articles, Blog Posts, Webinars and More

Moving Beyond the Crisis: Banking and Finance marketing priorities for successful relaunch

The financial services sector continues to be turned upside down by the COVID-19 crisis. Changes in customer behaviors coupled with disruption to processes and operations have created both challenges and opportunities for banks, lenders, and other financial firms. 

Talking personalization interview

Talking Personalization, Part 5: Financial Services

In this series, we’ve interviewed technical, creative, data, and process experts at Merkle to gain insight into how organizations are creating more personalized experiences. This interview offers an industry-specific view of what is happening in the financial services industry as it relates to personalization with Paul Evers, EVP.