Paul is an Executive Vice President at Merkle and leads the financial services vertical. In this capacity, Paul is responsible for the thought leadership, market engagement, solution development and executive alignment needed to drive value to our banking, payments, consumer finance and fintech clients.
Paul has more than 20 years of both client and agency experience in delivery of integrated engagement strategies through analytics, data, and technology enablement. Paul began his career with eight years in consulting at both Ernst and Young and Diamond Management and Technology Consulting. Prior to Merkle Paul held executive client and agency leadership roles focused on business transformation.
Paul completed his MBA at MIT’s Sloan School of Management with a specialization in technology and business transformation.
Paul Evers, Jennifer DeGiovanni |
Published on: Mar 25, 2021
Today, marketing has only a fraction of seconds to influence customer actions. Brands that utilize deeper insights to tap into the human decision-making process will win in these fractional moments. During this webinar, the presenters will challenge your perceptions of what it means to be customer centric.
Paul Evers |
Published on: Oct 15, 2020
The giant ad platform's move to restrict targeting by zip code, gender, age and other factors used in digital advertising for housing, employment and credit products will immediately impact ROI and could have long-term repercussions (not all of them bad) for bank and credit union marketers.
Paul Evers, Marc Bellanger, Marc Rossen, Amy Thorne, Diana Tummillo |
Published on: Apr 29, 2020
The financial services sector continues to be turned upside down by the COVID-19 crisis. Changes in customer behaviors coupled with disruption to processes and operations have created both challenges and opportunities for banks, lenders, and other financial firms.