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Paul Koch

Senior Director, SEM

As Senior Director, SEM, Paul is responsible for planning and strategic support for the PPC team. He works closely with Team Leaders to provide guidance on managing teams and clients, ensuring excellent service and strategy for accounts. He also assists in training the department on internal technologies and new industry offerings.

Paul joined Merkle | RKG as a Search Analyst in 2009. In 2010, Paul was promoted to Senior Analyst and Team Leader. As a Team Leader, Paul supervised a team of Analysts, helping to manage client relationships and provide strategic guidance. He has worked with a number of Internet Retailers Top 100 Clients as well as a diverse range of smaller Retail and Financial Clients.

Paul is a graduate of Virginia Tech and holds degrees in geophysics and mathematics.

Paul's Articles, Blog Posts, Webinars and More

Unlock the Value of Audience Lists for Search

An Issue in the Paid and Organic Report

Video: An Issue in the Paid and Organic Report

Blog We suggest...

Video: Product Listing Ads Growing vs Text Ads

Paul Koch, Director of Paid Search, offers insight and analysis on product listing ads vs. non-brand text ads from our Q4 2013 Digital Marketing Report. Watch the video to find out how PLAs fared in 2013 and why they need to be a part of retailers digital marketing efforts in 2014.