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Paul Koch

Senior Director, SEM

As Senior Director, SEM, Paul is responsible for planning and strategic support for the PPC team. He works closely with Team Leaders to provide guidance on managing teams and clients, ensuring excellent service and strategy for accounts. He also assists in training the department on internal technologies and new industry offerings.

Paul joined Merkle | RKG as a Search Analyst in 2009. In 2010, Paul was promoted to Senior Analyst and Team Leader. As a Team Leader, Paul supervised a team of Analysts, helping to manage client relationships and provide strategic guidance. He has worked with a number of Internet Retailers Top 100 Clients as well as a diverse range of smaller Retail and Financial Clients.

Paul is a graduate of Virginia Tech and holds degrees in geophysics and mathematics.

Paul's Articles, Blog Posts, Webinars and More

Unlock the Value of Audience Lists for Search

The introduction of Google Customer Match in September 2015 unveiled a wealth of audience targeting options for search marketing via first-party lists and email addresses.

Since the launch of Customer Match, many brands have excitedly begun testing its capabilities, with a varying return as a result of typically limited traffic volume. Mark Ballard, senior director of research at Merkle, commented at that time, “Customer Match may not be a game changer for many brands, but it should provide another leg up on the competition for sites that use it in smart ways.”

An Issue in the Paid and Organic Report

Video: An Issue in the Paid and Organic Report

In this video, learn how Google's Paid and Organic report might not be providing the data you think it is.