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Peter Rogers

Vice President, Marketing Technology
Peter Rogers

Pete is a Vice President, Partner within Merkle's Technology Strategy team.  He has 20 years' experience with marketing technology and CRM solutions. He has deep subject matter expertise in Data Management, Identity Management and Media Execution Technology.

He has been with Merkle since 2006, starting in Merkle's Technology deployment team. In that time, he has designed and built 10+ Marketing Technology Solutions. These solutions range in complexity from small customer solutions to multi-terabyte prospecting databases. These solutions also include real-time decision management and offer management solutions.

Pete has been the technology lead for 25+ technology assessments for Fortune 1000 organizations. His role was to interview key marketing and IT professionals within these organizations and make assessments and recommendations for their technology roadmap and vision.

Before joining Merkle, Pete worked doing systems integration work for a large law firm and database consulting for a software company. He has a degree in finance from Bentley University.

Peter's Articles, Blog Posts, Webinars and More

Audience management

How to Build a Customer-Centric Audience Management Approach

An audience management strategy that puts customers first begins from the outside-in. You must define your prospective audiences, and their journeys, rather than try only to solve a specific marketing challenge or leverage a specific customer data management channel (or tool) in which you may already have invested.

Understanding Marketing Data Platforms

With the emergence of Customer Data Platforms (CDP), marketers are becoming even more confused about the marketing data management space. In this article Peter Rogers, Vice President of Technology at Merkle, defines, the landscape, articulate the differences in the tools and make the case that brands need a DMP, CDP and a marketing database.