As the Global M1 Data Science leader for Dentsu Aegis Network (DAN), Peter is responsible for practice development, solution innovation, and leading a rapidly growing team of consultants and analysts. Peter launched this team in 2018 as a centralized, global team of data science professionals who are experts in people data, platforms, and predictive analytics. This team works across DAN agencies with a mission to help drive people-based marketing transformations, client-by-client.
In his career at Merkle, Peter, also launched and grew Merkle’s digital analytics practice to over 200 professionals and led the development of Merkle's data management platform (DMP) practice. He also has extensive experience in CRM strategy and measurement, and has been recognized for his analytical work in customer engagement modeling, digital media measurement, and cross channel attribution. Peter led the development of Merkle's digital data integration product (DDI), which is now an integral part of Merkle's connected recognition product. During his career at Merkle, he has led analytical engagements with such world-class clients as Dell, Samsung, NIKE, DIRECTV, GEICO, Urban Outfitters, Disney, and many others.
Peter has spent the past 13 years at Merkle and has more than 17 years of consulting, analytics, and strategic marketing experience.
He earned an MBA from the Massachusetts Institute of Technology.