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Peter Vandre

Global Audience Science Lead
Peter Vandre

As the Global M1 Data Science leader for Dentsu Aegis Network (DAN), Peter is responsible for practice development, solution innovation, and leading a rapidly growing team of consultants and analysts.  Peter launched this team in 2018 as a centralized, global team of data science professionals who are experts in people data, platforms, and predictive analytics. This team works across DAN agencies with a mission to help drive people-based marketing transformations, client-by-client.

In his career at Merkle, Peter, also launched and grew Merkle’s digital analytics practice to over 200 professionals and led the development of Merkle's data management platform (DMP) practice. He also has extensive experience in CRM strategy and measurement, and has been recognized for his analytical work in customer engagement modeling, digital media measurement, and cross channel attribution. Peter led the development of Merkle's digital data integration product (DDI), which is now an integral part of Merkle's connected recognition product. During his career at Merkle, he has led analytical engagements with such world-class clients as Dell, Samsung, NIKE, DIRECTV, GEICO, Urban Outfitters, Disney, and many others. 

Peter has spent the past 13 years at Merkle and has more than 17 years of consulting, analytics, and strategic marketing experience. 

He earned an MBA from the Massachusetts Institute of Technology. 

Peter's Articles, Blog Posts, Webinars and More

How to Measure and Optimize Customer Experience and Marketing

How to Measure and Optimize Customer Experience and Marketing

Today measurement and optimization of marketing initiatives are more challenging than ever. We discuss methods and best practices to overcome these challenges and to practically build toward a nimble and sustainable measurement and optimization system. 

Why Your DMP Should be Your New Best Friend

Why Your DMP Should be Your New Best Friend

Find out why your DMP is critically important to marketing in a digital world. The options for building, buying and hosting and how this technology will drive results for you across all channels.

Articles We suggest...

A Sneak Peek at a New Age In Digital Analytics

With its push toward people-based targeting and measurement, Facebook has opened a seam in the publisher landscape that could ultimately lead to a new type of digital analytics, writes Merkle's Peter Vandre, Senior Vice President and Digital Analytics Practice Leader, in the "Data-Driven Thinking" column for
Webinars We suggest...

Addressable Customer Experience On-Demand Webinar Series

This four-part on-demand webinar series, which is geared toward travel, media and entertainment marketers, discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy. These webinars will be released through January and February.