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Phil Marsalona

Consultant, Marketing Technology Consulting
Phil Marsalona

Phil Marsalona supports Merkle’s marketing technology strategy practice, focusing on marketing technology solution strategy and omni-channel technology enablement. Phil has over five years of marketing technology experience, specializing in digital ad technology and programmatic campaign strategy. 

Prior to joining Merkle, Phil helped lead the Media Technology Group at Digitas Health where he was responsible for overseeing the implementation and optimization of numerous digital display campaigns for multiple Fortune 500 pharmaceutical clients. Phil was also responsible for developing the agency’s burgeoning in-house trading desk and programmatic solution. Additionally, Phil provided consultation across internal agency groups to find operational inefficiencies and develop automation software tools to expedite workflows.

Phil received his BA in broadcasting, telecommunications, and mass media from Temple University and in his spare time he enjoys laughing with his family, as well as performing, writing, and recording music. He is based in Philadelphia, PA.

Phil's Articles, Blog Posts, Webinars and More

Are you Prepared for Account-Based Marketing?

As account-based marketing (ABM) has gained traction in recent years, clients have grapple with a common martech issue that is foundational to realizing ABM’s value: identity resolution. This article by, Phil Marsalona, Marketing Technology Consultant at Merkle, will help you enable identity resolution for your ABM strategy.

Your Technology Is Not Your Customer Strategy

Your Technology Is Not Your Customer Strategy

In nearly every one of my technology consulting engagements with enterprise clients, I’ve seen a trend: marketing technology is purchased and executed without a customer strategy to guide it.

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Making Use of the Technology Tools You Have

One of the most difficult tasks for a marketer is figuring out how to cut through the noise to understand one technology’s actual capabilities and its pros and cons compared to competitors. While this is certainly a critical task, many organizations approach it ineffectively.