Phil Marsalona supports Merkle’s marketing technology strategy practice, focusing on data-driven marketing technology solution strategy and omni-channel experience enablement. Phil has developed marketing technology roadmaps and driven vendor selections & RFP facilitation engagements for multiple fortune 500 organizations across numerous verticals including Insurance, Finance, Retail, Pharma, High-Tech.
Phil has over 10 years of marketing data and technology experience, specializing in data solutions, omni-channel execution, CDPs, and advanced analytics.
Phil's Articles, Blog Posts, Webinars and More
What is Apple’s New "Hide My Email" Feature?
As part of Apple's continued push into driving consumer privacy through their devices and services, the Cupertino company has announced an upcoming feature called "Hide My Email".
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Key Considerations for Building the New CX Tech Stack
Today, organizations must build tech capabilities that first solve for specific needs of the business and can scale for future needs. The development of the organization’s tech stack should be aligned to rapidly stand up use cases and quickly show value of the transformation investment.
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Marketing Technology
Successful CDP Adoption Requires Organizational Transformation (Vlog)
When working to get a CDP operational it’s critical to develop and prioritize your use cases but transforming your organization is just as important.
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Are you Prepared for Account-Based Marketing?
As account-based marketing (ABM) has gained traction in recent years, clients have grapple with a common martech issue that is foundational to realizing ABM’s value: identity resolution.
Your Technology Is Not Your Customer Strategy
In nearly every one of my technology consulting engagements with enterprise clients, I’ve seen a trend: marketing technology is purchased and executed without a customer strategy to guide it.
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Marketing Technology
Making Use of the Technology Tools You Have
One of the most difficult tasks for a marketer is figuring out how to cut through the noise to understand one technology’s actual capabilities and its pros and cons compared to competitors. While this is certainly a critical task, many organizations approach it ineffectively.
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Marketing Technology
How to Keep Your Head Above the Waves of Marketing Data & Technology
It recently struck me that the ability to keep my head above the waves is a skill and practice not just necessary in surfing. It’s also pertinent in managing an organization's marketing technology.
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Data and Analytics
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Marketing Technology
How to Free Your Data
Feel like your data is out of control? Using three key technologies can help you get it back under wraps and make people-based marketing a reality.
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Data and Analytics
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Customer Strategy
