Phil Marsalona supports Merkle’s marketing technology strategy practice, focusing on marketing technology solution strategy and omni-channel technology enablement. Phil has over five years of marketing technology experience, specializing in digital ad technology and programmatic campaign strategy.
Prior to joining Merkle, Phil helped lead the Media Technology Group at Digitas Health where he was responsible for overseeing the implementation and optimization of numerous digital display campaigns for multiple Fortune 500 pharmaceutical clients. Phil was also responsible for developing the agency’s burgeoning in-house trading desk and programmatic solution. Additionally, Phil provided consultation across internal agency groups to find operational inefficiencies and develop automation software tools to expedite workflows.
Phil received his BA in broadcasting, telecommunications, and mass media from Temple University and in his spare time he enjoys laughing with his family, as well as performing, writing, and recording music. He is based in Philadelphia, PA.
Phil's Articles, Blog Posts, Webinars and More
Are you Prepared for Account-Based Marketing?
As account-based marketing (ABM) has gained traction in recent years, clients have grapple with a common martech issue that is foundational to realizing ABM’s value: identity resolution. This article by, Phil Marsalona, Marketing Technology Consultant at Merkle, will help you enable identity resolution for your ABM strategy.
How to Free Your Data
Feel like your data is out of control? Using three key technologies can help you get it back under wraps and make people-based marketing a reality.
