Phil Marsalona supports Merkle’s marketing technology strategy practice, focusing on marketing technology solution strategy and omni-channel technology enablement. Phil has over five years of marketing technology experience, specializing in digital ad technology and programmatic campaign strategy.
Prior to joining Merkle, Phil helped lead the Media Technology Group at Digitas Health where he was responsible for overseeing the implementation and optimization of numerous digital display campaigns for multiple Fortune 500 pharmaceutical clients. Phil was also responsible for developing the agency’s burgeoning in-house trading desk and programmatic solution. Additionally, Phil provided consultation across internal agency groups to find operational inefficiencies and develop automation software tools to expedite workflows.
Phil received his BA in broadcasting, telecommunications, and mass media from Temple University and in his spare time he enjoys laughing with his family, as well as performing, writing, and recording music. He is based in Philadelphia, PA.
Phil Marsalona |
Published on: Oct 27, 2017
One of the most difficult tasks for a marketer is figuring out how to cut through the noise to understand one technology’s actual capabilities and its pros and cons compared to competitors. While this is certainly a critical task, many organizations approach it ineffectively.