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Rachel Monfre

Digital Strategy Senior Manager
Rachel Monfre

As an Associate Director on the Digital Strategy team, Rachel works with clients across entertainment, financial services, non-profit, and retail verticals. She specializes in leveraging syndicated research, first party data, and social insights to build audience narratives and multi-platform engagement strategies. She also works closely with brands to monitor their social presence through social listening to provide insights into industry shifts and direction for content strategy.  With background in consumer behavior, and experience working for a luxury retail brand and top educational publisher, Rachel is uniquely positioned to understand what motivates consumers.

Rachel's Articles, Blog Posts, Webinars and More

Articles We suggest...

How to Capitalize on the Growth of Buy Now, Pay Later

The increase in buy now, pay later (BNPL) services has been exponential since the beginning of the pandemic. Top BNPL apps have seen 46% year-over-year app install growth, and monthly active users climbed by 186%
Articles We suggest...

Consumers Have Varying Expectations for a New Normal

Marketers and advertisers must be aware that after experiencing a year of pandemic life, normalcy will not be flipping a switch. Brands must continue to innovate, remain nimble and keep an eye on consumer behavior to meet and exceed their expectations.
Blog We suggest...

COVID-19 and the Growth of Digital Experiences

The pandemic has accelerated the adoption of digital solutions, requiring marketers to test new formats, brands to learn and adapt to new ways of engaging with their communities, and consumers to embrace the digital age.
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