As an Associate Director on the Digital Strategy team, Rachel works with clients across entertainment, financial services, non-profit, and retail verticals. She specializes in leveraging syndicated research, first party data, and social insights to build audience narratives and multi-platform engagement strategies. She also works closely with brands to monitor their social presence through social listening to provide insights into industry shifts and direction for content strategy. With background in consumer behavior, and experience working for a luxury retail brand and top educational publisher, Rachel is uniquely positioned to understand what motivates consumers.
Rachel Monfre |
Published on: Feb 18, 2021
The pandemic has accelerated the adoption of digital solutions, requiring marketers to test new formats, brands to learn and adapt to new ways of engaging with their communities, and consumers to embrace the digital age.