Rachel Schnorr

Vice President, Paid Search, Merkle | RKG
Rachel Schnorr

Rachel's Articles, Blog Posts, Webinars and More

Considerations for Paid Search Budget

Every way you slice it, digital is growing relative to offline, and mobile is growing relative to desktop.

The National Retail Federation shows Ecommerce share of retail sales at 7%, doubling since 2008. Our most recent Quarterly Digital Marketing Report shows smartphone paid search clicks up 35% year over year for Q2, while desktop and tablet traffic are actually flat.

Considerations for Paid Search Budget, Holiday 2015 and Beyond

In diving into the impact of paid search and your strategy surrounding it, there are two important themes to consider: being present in the different moments your consumers are using their devices, and properly measuring the value driven by ads.

Blog We suggest...

How Can Marketers Work to Measure Total Paid Search Value?

In this Google Hangout, we share examples of how advertisers are using Estimated Total Conversions to better optimize their programs and gain customer insights. We also discuss what challenges and opportunities changing consumer behavior poses to advertisers, especially with regard to mobile devices.