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Rachel Schnorr

Vice President, Paid Search
Rachel Schnorr

Rachel's Articles, Blog Posts, Webinars and More

MLK Day celebration

MLK Jr. National Day of Service - Merkle Style

To celebrate MLK Jr. National Day of Service, Merkle Americas Diversity and Inclusion Council launched an initiative for employees to engage, learn, and support the spirit of civil rights through community service.

Considerations for Paid Search Budget

Every way you slice it, digital is growing relative to offline, and mobile is growing relative to desktop.

The National Retail Federation shows Ecommerce share of retail sales at 7%, doubling since 2008. Our most recent Quarterly Digital Marketing Report shows smartphone paid search clicks up 35% year over year for Q2, while desktop and tablet traffic are actually flat.

Blog We suggest...

How Can Marketers Work to Measure Total Paid Search Value?

In this Google Hangout, we share examples of how advertisers are using Estimated Total Conversions to better optimize their programs and gain customer insights. We also discuss what challenges and opportunities changing consumer behavior poses to advertisers, especially with regard to mobile devices.