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Rajiv Kamath

Senior Manager, Decisioning
Rajiv Kamath

Rajiv's Articles, Blog Posts, Webinars and More

Why DMP Plus AI Means More Accurate Decisioning

Why DMP Plus AI Means More Accurate Decisioning

The goal of marketing is to provide the best offer to the right customer at the right time. Decisioning based on sound data helps marketers achieve the most ROI, relying mainly on first-party data. Today’s DMPs (Data Management Platforms) provide great quality data combined with artificial intelligence systems.