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Richard Heimsoth

Senior Director, Client Strategy
Richard Heimsoth

Rich has over 25 years of senior-level direct response marketing experience managing the development and execution of strategies for acquisition and retention programs.  He has been responsible for managing and growing programs through mail, telemarketing, digital, print and direct response television.  Through his career Rich has led analytic, account and creative teams to find opportunities and the right solution to improve performance.

At Merkle, Rich has collaborated with a variety of nonprofit organizations, including health, international relief, social service and museums, focusing on developing and executing strategies and tactics aimed at optimizing the holistic performance of all direct response marketing efforts.

Rich received his BA from Valparaiso University and an MBA from Texas Christian University. In his spare time, Rich enjoys traveling and discovering the history of new places and cultures.

Richard's Articles, Blog Posts, Webinars and More

Evolving with the Data: How to Measure Your Technological Maturity

While the evolving technology landscape presents exciting opportunities for organizations to better connect with donors, it’s also creating an unprecedented level of complexity around central audience management. The data is within reach, but a tangled web of disparate systems can obscure the very insights you value most.

People-Based Marketing: Reading the Signals

From a marketing perspective, signals play an equally crucial role in nonprofit fundraising efforts. We tend to focus heavily on communicating the right message in the right place at the right time—a key component of our overall approach. But after we deliver our message, are we actively listening for feedback?