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Robbie Schnizler

Robbie Schnizler is an Analyst, Feeds at Merkle.

Robbie's Articles, Blog Posts, Webinars and More

Recapping the Biggest Google Shopping Changes So Far in 2016

Whether you’re a rookie to the world of Google Shopping or you’re an experienced veteran, every SEM analyst knows the landscape can and will change at any minute.

Recent Google Shopping Test Replaces Product Titles with Brand Names

Google is always testing various ad formats, both in text ads and in PLAs. One new format that we at Merkle started to notice in January and that continues to show to this day is the replacement of product titles with the product’s brand when you click an ad within the Shopping tab.