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Robert Schroko

Senior Director, Customer Strategy
Robert Schroko

Robert is a seasoned consultant/executive with a track record for shaping customer development and engagement strategies for major brand companies (Condé Nast, Saks Fifth Avenue, SONY Music) across digital and traditional media platforms. He has expertise in driving deeper and more profitable customer relationships across all phases of the customer lifecycle by leveraging transaction, behavioral and big data analytics and applying it to web, tablet, mobile, store, and traditional media.

During his 20+ year career, Robert has had leadership roles driving customer development and data strategies for both traditional and digital Businesses for major brands such as Conde Nast and Saks Fifth Avenue. There he built CRM engagement strategies and developed analytics teams that leveraged behavioral data to identify key customer targeting opportunities across media channels.

Robert has utilized his combination of analytical and business acumen to implement customer acquisition, development and retention strategies through predictive modeling; implement and optimize loyalty programs; and create in-store customer-centric clienteling solutions. His talents also included developing “customer 360” databases, consolidating individual consumer behavior and transaction data collected from desktop, tablet, mobile (all via Omniture) and offline media.

He has also been a guest speaker at numerous engagements including:

  • University of Pennsylvania Wharton MBA Executive Program
  • Teradata Partners Conference
  • The Conference Board Marketing Conference

Robert hold a M.S. and B.S. degree in industrial and mgmt. engineering from Rensselaer Polytechnic Institute

Robert's Articles, Blog Posts, Webinars and More

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