Ron and his team focus on utilizing data, analytics and technology to develop and execute on marketing strategies that aid marketing organizations in understanding their customers and monetizing relationships through personalized experiences. Previously, Ron led Merkle’s Retail Practice and has also led Merkle's Analytic Practice, leading more than 180 dedicated analytic professionals who serve over 50 world-class clients, driving fact-based decision making with analytic methodologies.
Ron has more than 18 years of experience in customer and marketing analytics. Ron has led key engagements with clients across industries, but with a heavy emphasis on retailers like Walmart, Nike, Urban Outfitters and Dell. He has helped clients better define a CRM strategy internally to improve their marketing results through better targeting and through defined processes and methodical approaches to their marketing campaigns.
Prior to joining Merkle, Ron has held positions at Hostway, a leading web hosting company for small businesses, InfoWorks, a member of Rapp Collins Worldwide, and Market Knowledge, now part of Equifax. Ron holds an MS in Applied Math from DePaul University and a BA in Economics from the University of Chicago.
Ron Park |
Published on: Feb 04, 2015
What is an ad and what is its purpose? General consensus states that the primary objective of advertising is to create persuasion. In contrast, the art of publicity is to create notice or attraction. Those two things are not always the same.