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Ron Park

Vice President, Merkle Analytics
Ron Park

Ron and his team focus on utilizing data, analytics and technology to develop and execute on marketing strategies that aid marketing organizations in understanding their customers and monetizing relationships through personalized experiences. Previously, Ron led Merkle’s Retail Practice and has also led Merkle's Analytic Practice, leading more than 180 dedicated analytic professionals who serve over 50 world-class clients, driving fact-based decision making with analytic methodologies.

Ron has more than 18 years of experience in customer and marketing analytics. Ron has led key engagements with clients across industries, but with a heavy emphasis on retailers like Walmart, Nike, Urban Outfitters and Dell. He has helped clients better define a CRM strategy internally to improve their marketing results through better targeting and through defined processes and methodical approaches to their marketing campaigns.

Prior to joining Merkle, Ron has held positions at Hostway, a leading web hosting company for small businesses, InfoWorks, a member of Rapp Collins Worldwide, and Market Knowledge, now part of Equifax. Ron holds an MS in Applied Math from DePaul University and a BA in Economics from the University of Chicago.

Ron's Articles, Blog Posts, Webinars and More

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The Marketing Brain Game

All marketers want to get inside consumers' heads. But understanding their decision-making processes is no easy feat. To truly comprehend the conscious and subconscious workings of the human brain, marketers need to understand cognitive neuroscience and cognitive psychology.
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Exploring Consumer Insights Beyond Brand Benefits

Market research is typically designed to help marketers understand the key drivers and perceptions of consumers and is often focused on the benefits of a brand. For example, how much importance does a consumer place on factors such as price, convenience, service and selection?