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Ross Kaplan

Senior Solutions Consultant
Ross Kaplan

Ross Kaplan serves as the Senior Solutions Architect for Healthcare in the Adobe Systems Healthcare practice. He supports health care initiatives across the Health & Life Sciences, State and Local Government, and Federal Government verticals.  He has been active across North America, Europe, Middle East, Asia Pacific and South Africa. Providing industry expertise and vision at conferences and directly to customers, Ross is a 16 year veteran in the health insurance industry, focusing on analytics in health and condition management, member retention, and provider profiling prior to specializing in health care. He has assisted health plans, federal and State and local government agencies in defining their requirements and providing guidance in their solution advancement.  Ross is also trained and experience in Healthcare privacy laws.

Prior to SAS, Ross served as a solutions architect at Computer Associates and Siebel Systems, working with the Fortune 1000. He has supported other industries such as Insurance, Banking, and Pharmaceutical.  However, his primary focus has always been in health care, receiving training in HIPAA and having direct input in Siebel’s health care product development.

Ross has been featured speaker at many industry events focused on health care cost containment and payment integrity, most recently on the topic of social network analysis and link analysis, predictive analytics, and fraud/waste and abuse in the European market.

Ross earned a bachelor's degree in Business Administration, with a concentration in Computer Information Systems (CIS) from San Francisco State University and his Master’s Degree in Statistics as well as an MBA with a concentration in Systems Analysis.

Ross's Articles, Blog Posts, Webinars and More

What the Affordable Care Act has Taught us as Health Marketers

Thought leaders from Adobe and Merkle discuss how having a data-driven, technology-enabled approach offers ways for health insurance marketers to gain share of market going forward.