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Ryan Gibson

VP
Ryan Gibson

Ryan has nearly 15 years of experience in helping advertisers maximize the effectiveness of digital and multi-channel marketing programs, helping enterprise brands to grow their customer base, increase return on marketing dollars and improve their technologies and strategies in managing customer interactions and experiences.

Ryan has spoken at industry events such as SMX, eTail and PhocusWright. He has also written for and been interviewed by publications such as eMarketer, Shop.org, USA Today and others for his thoughts on the changing landscape of online marketing.

Ryan is a graduate of the University of Virginia.

Ryan's Articles, Blog Posts, Webinars and More

Webinars We suggest...

Q3 2016 Digital Marketing Report Webinar

Join the Digital Marketing Report authors, Merkle's Senior Director of Research Mark Ballard and Merkle's EVP of Marketing Strategy Ryan Gibson to walk through the highlights of the Q3 2016 report and answer audience questions about its findings.
Articles We suggest...

Google Customer Match Seeing Facebook-Like Targeting Results

If marketers can understand enough about a customer, they can bid and target the perfect advertisement across channels to stir a purchase, according to Ryan Gibson, SEM solutions lead at RKG Merkle, which has been testing Consumer Match with a handful of clients.
Blog We suggest...

Improving Retailer Visibility in Mobile Search

Smartphone. Tablet. Desktop. The real value in understanding these different interfaces is not about differentiating the device — it's about differentiating consumer intent, context, and the impact each device has on the consumer’s path to purchase.