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Ryan Gibson

VP
Ryan Gibson

Ryan has nearly 15 years of experience in helping advertisers maximize the effectiveness of digital and multi-channel marketing programs, helping enterprise brands to grow their customer base, increase return on marketing dollars and improve their technologies and strategies in managing customer interactions and experiences.

Ryan has spoken at industry events such as SMX, eTail and PhocusWright. He has also written for and been interviewed by publications such as eMarketer, Shop.org, USA Today and others for his thoughts on the changing landscape of online marketing.

Ryan is a graduate of the University of Virginia.

Ryan's Articles, Blog Posts, Webinars and More

The Benchmarks Defining the Next Digital Decade: Findings from Merkle’s Q4 2019 Digital Marketing Report

With the 2010s over, do you know how to steer your digital media in 2020? Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchmark data for paid search, SEO, display, social media and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for major platforms like Google, Facebook, Amazon and Instagram.

Merkle’s Q3 2019 Digital Marketing Report Webinar

Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for Google, Facebook, Yahoo, and Bing and for breaking major developments with special in-depth analyses.

Webinars We suggest...

Q3 2016 Digital Marketing Report Webinar

Join the Digital Marketing Report authors, Merkle's Senior Director of Research Mark Ballard and Merkle's EVP of Marketing Strategy Ryan Gibson to walk through the highlights of the Q3 2016 report and answer audience questions about its findings.
Articles We suggest...

Google Customer Match Seeing Facebook-Like Targeting Results

If marketers can understand enough about a customer, they can bid and target the perfect advertisement across channels to stir a purchase, according to Ryan Gibson, SEM solutions lead at RKG Merkle, which has been testing Consumer Match with a handful of clients.
Blog We suggest...

Improving Retailer Visibility in Mobile Search

Smartphone. Tablet. Desktop. The real value in understanding these different interfaces is not about differentiating the device — it's about differentiating consumer intent, context, and the impact each device has on the consumer’s path to purchase.
Blog We suggest...

4 Methods for Linking Online Ad Dollars to Offline Sales

A technological disconnect between the online and physical worlds is one of the biggest challenges in attribution, but that doesn’t mean that you can’t put systems in place to get a solid idea of how your online efforts are directly affecting offline sales & conversions.
Blog We suggest...

SLI Systems CEO Shaun Ryan Talks with George Michie

Shaun Ryan, CEO of SLI Systems, interviews RKG's CEO George Michie and gets him to share his first online purchase, his thoughts on multichannel attribution and how RKG nearly got into the business of building decks.
Blog We suggest...

2012 RKG Roadshows

Next week, RKG will officially kick-off a new series of events focused on providing advertisers with tactical ideas for improving their online performance.