Team USA Sponsors Excelled at Expanding Ad Campaign Reach through Digital
How well did brands expand the reach of their Olympic sponsorship and television advertising campaigns with digital efforts during the Games? Here we provide data-driven answers with he help of media technology company 4C Insights.
Ryan Ottino |
Published on: Aug 28, 2015
Google’s recent change to the local pack placement is significantly impacting mobile performance. Taking a look at brand organic CTR across a sample of Merkle|RKG clients we found a 34% drop in CTR on mobile devices from early June to last week.