Ryan Ottino

Ryan Ottino is a Marketing Analyst at Merkle.

Ryan's Articles, Blog Posts, Webinars and More

Team USA Sponsors Excelled at Expanding Ad Campaign Reach through Digital

How well did brands expand the reach of their Olympic sponsorship and television advertising campaigns with digital efforts during the Games? Here we provide data-driven answers with he help of media technology company 4C Insights.

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Tablet Brand Organic Traffic Down Significantly Since November SERP Changes

Google's tablet SERP layout is now much different after major changes were made in late 2015. Learn how this is impacting organic performance.

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3 URL Tweaks to Get More out of the Google Search Console UI

Authored by: Ryan Ottino |
Published on: Sep 02, 2015

Learn how to manipulate Google Search Console URL parameters to get more out of the GSC UI than the standard filters allow.

Topics: SEO

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Google Local Pack Placement Change Causes Steep Decline in Organic Brand CTR

Authored by: Ryan Ottino |
Published on: Aug 28, 2015

Google’s recent change to the local pack placement is significantly impacting mobile performance. Taking a look at brand organic CTR across a sample of Merkle|RKG clients we found a 34% drop in CTR on mobile devices from early June to last week.

Topics: SEO

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