Sandra is a seasoned marketing technology expert with over 15 years of deep experience deploying large scale high-performance technology solutions. Sandra leads Merkle’s Systems Integration team focused on providing the functional and technical integration across Marketing and AdTech platforms. Sandra has crafted her consultative and technology skills focused on projects enabling integration across various marketing ecosystem components (marketing database, identity management, analytics, DMP, real-time decision management systems, and media and channel execution platforms).
Prior to joining Merkle in 2011, Sandra spent her career at Acxiom where she held various leadership roles in technology and account management. Most recently, Sandra held an executive position in the strategic partnership group for information intensive industries. She played a key leadership role in a major global master data management platform re-engineering project focused on migrating hundreds of disparate legacy database platforms into a single global system servicing all lines of business.
Sandra has a BBA cum laude from the University of Arkansas at Little Rock and was awarded Outstanding Graduate in CIS.