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Sayantika Sikdar

Sr. Manager
Sayantika Sikdar

Sayantika is a subject matter expert and brings around 10 years of experience in audience strategy, audience platforms, data analytics and digital marketing. She is passionate about leveraging analytical and data driven approach to achieve clients' vision and has extensive experience in Audience Platform Solutions (Adobe, Salesforce, Oracle) and orchestrating cross-channel audience-based journeys. She has led multiple consulting, implementation and value realization solutioning for clients across retail, insurance, entertainment, banking, electronic industries.

Sayantika joined Merkle in 2012 and has an MBA in Marketing and Finance from Drexel University.