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Scott Woolford

Senior Statistician, Advanced Analytic Methods & Research

Scott is a Senior Statistician within the Marketing Solutions Group at Merkle where his role consists of the creation and development of motivational segmentation solutions for the Advanced Methods & Research Team. Scott’s has experience with analytic techniques such as clustering, regression, random forest modeling, survey design, and marketing mix modeling.

Scott holds an M.S. in Statistics from The Ohio State University and a B.A. in Mathematics from Messiah College.

Scott's Articles, Blog Posts, Webinars and More

How to Overcome Bias from Disengaged Survey Panelists

Even when you've taken the right steps to collect quality survey responses, you still need to adjust for respondent bias.

Surveys and data quality

How to Protect Your Survey from Disengaged Responders and Ensure Quality Data

Online surveys are powerful tools, however disengaged responders can render survey data unusable. Find out how to ensure survey response quality here.