Senior Vice President, Performance Media Client Leader
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As Merkle’s SVP Performance Media Client Leader, Serge brings his cumulative experience activating People-Based media solutions for our clients. This includes deep subject matter expertise across all digital platforms and publishers, with best-in-class capabilities in Programmatic and Paid Social media planning and buying. Serge and his team work seamlessly with Merkle’s Strategy, Analytics and M1 teams to craft innovative and effective media campaigns that drive measurable results. As a client leader, Serge works across multiple Merkle vertical categories, including Media & Entertainment, Financial Services and Health, overseeing performance-based customer acquisition and lead-generation programs. He also represents Merkle as a steering committee member of Dentsu’s Video Innovation Council.
Serge joined Merkle in 2015. He is a recognized and accomplished media professional with the unique experience of having worked across client, agency and media sales disciplines. Prior to Merkle, Serge was Head of Media Strategy at eBay Enterprise where he managed Display Media Services, helping clients acquire, retain and grow customers leveraging eBay’s proprietary data and programmatic technology platforms. Prior to eBay Enterprise, Serge was Director of Media, North America, at SapientNitro. Other prior roles included Director, Media at Sony Electronics.