Serge leads media strategy, delivery, process development, and people growth for Merkle’s Media Services team. His responsibilities include the management of media planning, buying, and optimization as well as representing the media discipline as a key member of Merkle’s digital media management team. Serge collaborates closely with leadership on client management, media platforms, and analytics and contributes to product and capability development, as well as overall value proposition and acquisition strategy. He is responsible for driving media services growth across Merkle’s offices in NY, Pittsburgh, and Charlottesville, VA offices. He joined the company in September 2015.
Serge is a recognized and accomplished media professional with the unique experience of having worked across client, agency, and media sales disciplines. Prior to Merkle, Serge was Head of Media Strategy at eBay Enterprise where he managed Display Media Services, helping clients acquire, retain, and grow customers leveraging eBay’s proprietary data and programmatic technology platforms. Prior to eBay Enterprise, Serge was Director of Media, North America, at SapientNitro. In this role, Serge led the media practice across all digital, traditional, and emerging media channels for clients such as Borgata Online Casino, Vail Resorts, Webster Bank, Carbonite, and Visit Florida. Other prior roles included Director, Media at Sony Electronics. He won Sony’s in-house Marketing Innovation Award for his pioneering work on creating innovative cross-platform partnerships. He was Director of Media for Organic, an interactive services agency. He directed marketing/sales research teams at both CBS and FOX broadcasting. Serge began his career at Young & Rubicam Advertising, where he held various positions in media planning.
Serge is a frequent contributor to digital industry forums such as Digital Hollywood and Digiday, & OMMA. He is a graduate of New York University where he received a BA in Economics. He lives in Westchester County, NY with his wife and two children.