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Seth Hammac

Senior Vice President, Google Alliance
Seth Hammac

Seth joined Merkle in 2021 from Deloitte. At Deloitte, he led Sales, Business Development, and go-to-market activities for the Google Alliance. Prior to Deloitte, Seth spent seven years at Google where he worked on the DoubleClick platform in sales roles across mobile, agencies, and Google Cloud. Seth’s experience in digital advertising spans agencies, publishers, start-ups, and large companies like Microsoft. Seth has helped large and small clients understand the complex digital landscape and take control of their customer connections and data.

Prior to working at larger technology companies, Seth worked his way around the San Francisco startup scene. This included being the first technical hire at Optimate Networks, and working with the same co-founder at one of the first search ad agencies, Fathom Online. Seth brings value from understanding the technical and business sides of a problem. He also has led diverse teams through product development, business development, and operations. In his spare time, Seth also serves on the Board of the National AIDS Memorial Grove.