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Shank Subramani

Marketing Analyst
Shank Subramani

Shank Subramani is a Marketing Analyst at Merkle and has worked with clients across numerous verticals including Financial Services, Travel, Entertainment and Media. In his spare time Shank is a basketball fanatic who enjoys playing and watching the sport. In the past 18 months, he has illustrated and written multiple pieces to explain basketball concepts from an analytical standpoint which can be found on his Tableau Public page or his personal twitter @shankap0tomus. Shank is a recent graduate of the University of Maryland where he earned his Bachelor of Science in Aerospace Engineering and he currently resides in Washington D.C.

Shank's Articles, Blog Posts, Webinars and More

Merkle Congratulates Big10sBasement for Winning 2018 Bracket-lytics Challenge

Big10sBasement, the winners of the Merkle Bracket-lytcs Challenge, used a model very similar to the “Four Factors of Basketball” developed by Dean Oliver for the NBA game, however, they appropriately fitted it for the college game to finish atop our leaderboard.

March Bracket-lytics Challenge: End of Second Round

March Bracket-lytics Challenge: End of Second Round

Student teams with models who weighted offensive efficiency very highly are doing well.