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Shannon Gatti McCarthy

Senior Consultant

Shannon is a Senior Marketing Consultant at Nationwide with 19 years of experience in the Insurance and Financial Services industry. Her roles and experiences in Underwriting, Training, Sales and Marketing across multiple products provide her with a well-rounded perspective and unique ability to provide strategic solutions that benefit multiple business lines. It is this well-rounded perspective that allows her to be a frequent presenter at events across the country.

For the last 12 years, her energetic leadership in Marketing has produced several successful campaigns spanning all media types, profitably driving business results. She currently leads the Nationwide® Participant Engagement Program. This Program seeks to engage retirement plan participants with personalized guidance and valuable tools at each phase of retirement planning to promote behaviors that can lead to better retirement outcomes.

Shannon has a BBA in Business Management and an MBA in Information Security from James Madison University, Virginia. Shannon currently resides in Dublin, Ohio with her husband and two children.

Shannon's Articles, Blog Posts, Webinars and More

How Nationwide uses data to help customers plan for their future

How are insurance marketers moving the needle and overcoming data challenges? In this blog post, we spoke with Shannon McCarthy, Sr Consultant at Nationwide Financial, and long-time Merkle client, about how Nationwide is leveraging data and analytics to drive relevant communication.