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Shannon Gatti McCarthy

Sr. Consultant, Brand Marketing/Retirement Plans, Nationwide

Shannon is a Senior Marketing Consultant at Nationwide with 19 years of experience in the Insurance and Financial Services industry. Her roles and experiences in Underwriting, Training, Sales and Marketing across multiple products provide her with a well-rounded perspective and unique ability to provide strategic solutions that benefit multiple business lines. It is this well-rounded perspective that allows her to be a frequent presenter at events across the country. For the last 12 years, her energetic leadership in Marketing has produced several successful campaigns spanning all media types, profitably driving business results. She currently leads the Nationwide® Participant Engagement Program. This Program seeks to engage retirement plan participants with personalized guidance and valuable tools at each phase of retirement planning to promote behaviors that can lead to better retirement outcomes.

Shannon has a BBA in Business Management and an MBA in Information Security from James Madison University, Virginia. Shannon currently resides in Dublin, Ohio with her husband at two children. 

Shannon's Articles, Blog Posts, Webinars and More

Nationwide Financial & Merkle Win Marketer Quarterly’s Best Cross-Channel Campaign: Here’s How They Did It

Nationwide Financial & Merkle Win Marketer Quarterly’s Best Cross-Channel Campaign: Here’s How They Did It

Join Merkle & Nationwide to learn about their winning campaign!

Use of Segmentation for Financial Marketers

Use of Segmentation for Financial Marketers

This webinar covers how motivational and life stage insights can enable brands to truly understand what motivates their customers so they can drive the most relevant customer experiences.