As a Media Director within the Media Services department, Shelby is primarily responsible for working with clients to develop strategic media plans that exceed business objectives & KPIs across all digital channels. While overseeing a global team of display and search media planners, her team is responsible for the planning, buying, and execution of paid media in programmatic, paid social, search and with direct site partners. Shelby has a broad range of digital media experience through work in the retail, entertainment, pharma, & financial services verticals. Based in NY, she has led many of Merkle’s digital innovations, supported new business pitches and enjoys continuously learning about and employing new digital tactics.
Shelby graduated from The Pennsylvania State University and prior to Merkle was planning and executing media at PHD Media.