Srini Krishnamurthy joined Merkle in 2008 and is the Implementation group lead within the data management practice at Merkle. He is responsible for data management/system integration implementations such as Rapid Audience Layer (RAL) solutions and large complex custom data management solutions across all verticals. He leads several highly skilled teams specializing in program/project management, business analysis, quality assurance, CDP, Decisioning, and campaign management capabilities who excel in implementing client business objectives.
During his tenure at Merkle, Srini has successfully led and implemented several large solutions across many verticals such as fi Serv, insurance, and retail. Srini is passionate about bringing the latest functional, tool, and platform capabilities to client solutions that drive business value, improving time to market for our clients. Srini has over 20 years of experience in development and leadership of large data management solutions. Srini has bachelors in computer engineering and lives in New Hampshire.