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Stephanie Russell

Vice President, Client Partner
Stephanie Russell

Stephanie is an experienced marketing leader with 18 years of digital and database marketing expertise, who brings a combined concentration in CRM strategy, analytics, enabling technology, and media execution.  In more than a decade at Merkle, Stephanie has led  in-depth marketing initiatives for insurance brands such as GEICO, New York Life, GMAC Insurance, and Travelers, and for high tech and media clients such as Comcast, Dell, Bose, and PayPal. With both a consumer and B-to-B marketing focus, Stephanie oversees people-based digital marketing programs that rely on her strong background in marketing analytics (including mix modeling, predictive targeting, and data visualization), market research, , data integration, and marketing technology deployments.

Prior to her current role with Merkle, Stephanie directed the analytics practice at MarketBridge and served in analytics and market research roles at Healthy Directions and Colonial Williamsburg.  

Stephanie received an MBA from American University and a BA in Economics from William Smith College. 

Stephanie's Articles, Blog Posts, Webinars and More

Second-Party Data: The Under-Leveraged Asset in B2B Marketing

Most marketing conversations that revolve around data focus on first- and third-party data. It’s time to give second-party data (partner data that is shared between advertisers) a seat at the table. 

People-Based Marketing Offers Great Promise, But Ad Hoc Processes Slow Scale-Up

Data-driven marketers now have the ability to target individual people – not just cookies – in so many types of media, including Facebook, Twitter, Google, AOL and a number of other platforms. Myriad premium publishers are also making their way onto the scene.

Even with cookie-based platforms, there is great improvement in the ability to more closely connect individual-level data and insights, making ad spend in the open web better aligned to people.

The scale and reach of these people-based media are expanding significantly, which I expect will only continue. Despite the growing inventory, however, advertisers are not fully realizing the value of people-based marketing.