Steve drives innovation across the Dentsu Aegis Network (DAN) through the development, creation and demonstration of our agencies capabilities when combined with our Strategic Alliance Partners technology and services. He has over 20 years of recognized B2B success by helping clients adopt and optimize marketing operations through tech partners including Adobe, Salesforce and Google to achieve business outcomes. Steve utilizes the show and tell capabilities of his Marketing Innovation Canvas (the MIC) to help our clients innovate, plan and optimize their marketing efforts by showing the art of the possible grounded in reality.
Prior to joining DAN, Steve was a co-founder of B2B Agency Faction Media leading the growth of Search, Insights and Analytics practices across Fortune 1000 clients. Faction was one of the fastest growing private companies on the INC 5000 list over a three-year period and nationally recognized over 180 times for the development of programs generating significant contribution to revenue. Steve has set vision and directed marketing strategy for a diverse set of B2B global clients including: Samsung, Johns Manville, Avaya, Cisco, FCA, Level 3 Communications, Comcast, Visa and Aviva amongst others.
Steve Riegel |
Published on: Nov 08, 2016
In marketing, as in flying, preparation is an essential element for the success of any type of pilot, whether launching a plane or launching a marketing program. B2B marketers are changing how they market to their accounts.