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Steve Topper

Director, Marketing Technology Strategy

Steve is a director in Merkle’s Technology Strategy Group where he helps clients baseline where their technology is today, enables them to see the future, and drives them towards an actionable path forward. 

With over 25 years of experience bringing database marketing thinking to clients, Steve  helps manage complex change initiatives involving shifts to customer centricity, enterprise alignment, and leveraging the full technology stack. These have spanned several different verticals including retail, health care, financial services, insurance, and digital.

Prior to joining Merkle, Steve has been a consultant and performed roles at consultancies, agencies, and MSPs. In addition to consulting independently, he has solved complex technology and data challenges at organizations such as the Nykamp Consulting Group, Draft/fcb, Experian, Euro Discovery, and Pitney Bowes. He began his career in direct marketing as a strategist role building and leveraging database marketing solutions for Acxiom.

Steve holds a B.S. in Economics from Northern Illinois University, is a graduate of the Computer Career Program at DePaul University, and has a certificate in “Managing an Interactive Future” from the Harvard Business School, among other certifications in a broad span of disciplines. 

Steve's Articles, Blog Posts, Webinars and More

Like autumn turning the leaves, data management technology change is part of the IT lifecycle

Data Management Technology Has Always Been About Change

There has always been change in the world of marketing technology. The friction is here because human beings typically do not like change, but change is how we grow, and how organizations grow.

From Technology Deployment to Data Integration

Marketing technology teams and IT organizations are dealing with some critical issues today, but these problems are nothing new, and solving them can start by simply referencing the past.