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Sudeshna Sen

Vice President, Analytics
Sudeshna Sen

Sudeshna Sen is the Nonprofit Vertical Lead for Analytics at Merkle. She brings 14 years of experience in nonprofit marketing, analytics and strategy; leveraging predictive and advanced analytics to build strong donor pipelines, drive growth in revenue, and maximize donor value for some of the world’s largest fundraising organizations. She also seeks to deepen understanding of constituents through research and analysis, and leverage these insights to drive stronger constituent engagement and transform their experience.

In addition, she serves as the Lead for Merkle’s Health Insurance Analytics practice. She also brings in more than 10 years of strategic consulting and marketing experience across financial services, health and retail. Prior to joining Merkle, Sudeshna held a key leadership position at NuStats, a market research firm, heading its analytics practice and managing several strategic client engagements.

She is an industry thought leader with multiple publications in CustomerThink, NonProfitPRO and BenefitsPRO. She has a Ph.D. in Civil Engineering from the University of Texas at Austin, MS from University of Illinois at Chicago, and BS from the Indian Institute of Technology at Kharagpur.

Sudeshna's Articles, Blog Posts, Webinars and More

How Nonprofits Can Use Affinity Scores to Strengthen Constituent Relationships

Nonprofits today face significant challenges in providing a world-class experience to their valued constituents. Fraught with organizational silos in their programs and services, nonprofits find themselves with a limited understanding of their constituents. Who are they? How do they engage with nonprofits? What are the touchpoints and interactions that are most important to them?

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This will make you embrace customer journey mindset

Organizations today are agile and constantly on the lookout for disruptions. To stay ahead of the curve, they invest in cutting-edge technologies, consider new business models, focus on product innovation, form strategic partnerships, to name a few. They want to be prepared for disruptive forces.