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Sudeshna Sen

Vice President, Analytics
Sudeshna headshot

Sudeshna Sen is the Vice President of Analytics at Merkle and currently leads B2B and Nonprofit verticals. She has deep expertise in audience and performance analytics; and supports clients with creative analytics solutions to drive growth in revenue and maximize returns on marketing investments. She is also focused on helping clients deepen their customer engagement and enhance CX by leveraging data and analytics.

She brings 15 years of experience in marketing analytics and strategy; and has also supported a wide range of industries including Insurance, Health, Financial services, Hi-Tech and Retail. Prior to joining Merkle, Sudeshna held a key leadership position at NuStats, a market research firm, heading its analytics practice and managing several strategic client engagements.

She is an industry thought leader with multiple publications in CustomerThink, NonProfitPRO and BenefitsPRO. She has a Ph.D. in Civil Engineering from the University of Texas at Austin, MS from University of Illinois at Chicago, and BS from the Indian Institute of Technology at Kharagpur.

Sudeshna's Articles, Blog Posts, Webinars and More

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This will make you embrace customer journey mindset

Organizations today are agile and constantly on the lookout for disruptions. To stay ahead of the curve, they invest in cutting-edge technologies, consider new business models, focus on product innovation, form strategic partnerships, to name a few. They want to be prepared for disruptive forces.