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Sunil Rao

Analytics Strategy Lead, Merkle
Sunil Rao

Sunil bring over 13 years of experience in advanced analytics, marketing technology and CRM.  He is an expert in digital data, audience platforms and leverages his deep expertise in quantitative methods to apply them in today’s digital world. 

He currently leads Merkle’s Audience Science & Management practice where his focus is to help clients deliver a superior customer experience and drive ROI through the application of 1st party data, advanced analytics, and state of the art marketing technology platforms.  He also leads the creation of unique and integrated solutions across Merkle’s proprietary identity and data platform Merkury and leading marketing technology providers. 

He has led analytics engagements across industry verticals for a variety of clients including AT&T, Universal Orlando, Citizens Bank, American Express, Abercrombie & Fitch, Sony, Aviva Insurance and many others.

Sunil has a Master’s degree in Engineering from NC State University.

Sunil's Articles, Blog Posts, Webinars and More

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Data Management Platforms: Nailing the Implementation

So now that you’ve acquired a data management platform (DMP), it’s now time for you to set it up. A DMP implementation is a very iterative process, so you’ll need to prepare in advance. Some components of the implementation may be complete before others, and that is perfectly normal.