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Thomas Harrington

Sr. Director, Industry Principal, Insurance

Tom supports Pegasystems’ global strategy for the insurance market and has more than 20 years of insurance industry experience. He works with leading carriers on innovation, profitable growth, digital transformation and policyholder engagement initiatives. Prior to joining Pegasystems, Tom led product development, distribution strategy and technology initiatives at Liberty Mutual, and was a commercial lines insurance broker at Aon.

Thomas's Articles, Blog Posts, Webinars and More

Delivering the promise of 1:1 customer engagement

Delivering the promise of 1:1 customer engagement: Closing the gap between marketing vision and execution

Changing policyholder, prospect, agent, and advisor expectations require a new way of reaching target audiences—both in terms of channels and content. As a senior marketing executive, you have already made significant investment in marketing automation and digital delivery capabilities. Optimizing these investments is essential to delivering the personalized marketing solutions and superior customer engagement outcomes necessary for success​